In 1981 KISS decided to go a completely direction, they saw they wandered too far off from their rock and roll roots and needed a heavy album to return to those roots. They called in Bob Ezrin once again, who helped them produce on Destroyer, Concept albums at that time were the thing to do, Ezrin happened to just be done with Pink Floyd's The Wall so he was the perfect candidate for the album.
But the album did not turn out anything as people expected it to be. The reaction was a mixture of confusion and resentment. Business manager Howard Marks even refused to allow his company's name to appear in the liner notes. Fan reaction to the album was equally harsh, while critical reaction was comparably positive.
It was indeed a raw rock album, but the story line turned the album in a strange Medieval-like album with bells and horns. The biggest shock the fans eventually got was the wardrobe change the band made, gone was the long hair and high heels. The band turned their costumes in Medieval-like fashion, Ace, became more and more unhappily in his position in KISS, seeing he was outvoted on decisions constantly by Gene and Paul seeing Eric Carr was not a partner in KISS.
He also became frustrated when working with Bob Ezrin, he wanted to make a real hard rock KISS album, not a concept album. Eventually even his guitar solo's were shortened. Its said that when he heard the album for the first time he threw the cassette against the wall. Bob Ezrin stated years later his judgment in making a concept album were clouded seeing he was into a heavy cocaine addiction.
KISS during the recording of their A World Without Heroes music video
There was no tour, but some ideas were created for the Elder tour:
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